Note #3 - What to avoid in a perfect marketing email subject?

The email subject is extremely important. As an average open rate of marketing emails can fluctuate around 20%, the subject is often the only part of the email that is ever read. That’s why you should care about. First, always be specific. Try to express in one short sentence (or better in 4-6 words) the message in the email. Don’t send anything like: “Newsletter 23/2019”. “Free shipping on everything in June!” sounds much better. It could be arduous, but automation could do it for you.

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Note #2 - Is PR a marketing channel just for big guys?

PR is a broad category, but what I mean is that someone (news, magazine, big blog...) publishes something about your company, which you don’t pay for. Something positive if possible. Usually, it has an immediate effect on your web traffic, and hence on your sales.

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Note #1: Promote specific products, not the whole brand

Small or starting e-shops often make one mistake: they try to promote their brand instead of promoting products. Note that the vast majority of big retailers’ advertisements promote just a very few selected deals, very seldom they run advertisements on their brand. Why? Customers don’t care about your business; they want to solve their business.

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When it comes to GDPR, many people still think it means a disaster for email marketing. A couple of months ago, I was really amused by one of our competitors who recommended to delete most of the mailing lists and start almost from scratch if you haven't consented from your contacts and even claimed that it will help your marketing effort!

In fact, the situation is much more favorable and if you didn't do really harsh things like buying databases of millions of addresses and send them mass emails offering blue pills, you can most likely continue as usual.

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  • 18.8% of email contacts lost yearly.
  • About 27% of losses come from unsubscriptions
  • You can decrease it by two-thirds

A link for unsubscription is an evitable part of any marketing email. Even true spammers usually respect your right to unsubscribe. Companies, on the other hand, don’t like watching how their precious database decays over time.

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91% open rate for your messages?

  • SMS have excellent average open rates (over 90%)
  • Open-rate adjusted costs of SMS could be almost the same as the costs of the email
  • Click rates of SMS are similar to email (1-4%)

A marketer’s dream is that the customer would read almost every email sent. However, with open rates between 20-25 % it is far from being reality. However, there is a channel with open rates higher than 90% on average: SMS.

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The Advantages of A/B Testing

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Do we have to implement opt-in to be GDPR compliant?

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Do you avoid spam traps?

Do you know spam traps? If not, your email marketing results could be terribly harmed. Spam traps could decrease the deliverability of your emails by tens of percents or even lead to the fact you will not be able to deliver almost anything.

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Do season's greetings pay off?

It does not always pay-off to wish Happy New Year to your customers. Incomaker drives your marketing using data and therefore can unveil interesting relationships. 
Christmas PFs have about 31% higher unsubscription rates than other campaigns of the same company for the same audience on average. Christmas spirit does not seem to help your marketing.
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